On March 10, 2024, an event of great significance unfolded in Milan at the E23 event center in Lambrate. Dubbed "MILANO LIVE," this gathering marked a pivotal moment for the Lifenew4cartridges project, aiming to engage the affiliated network of Eco Stores by providing them with crucial insights into the Project process and the production workflow.
The keynote speakers for the day included Alessandro Gerardi, CEO of Eco Store, who set the stage by underscoring the importance of the Project for the company's strategic initiatives. Federica Gerardi, Project Leader of the Eco Store's Project, then delved into the intricacies of projects funded through LIFE20, elucidating the objectives and anticipated outcomes by the end of the period. Finally, Davide Dorfmann, Technical and Product Quality Manager of Eco Store, offered an in-depth exploration of the production line through a meticulously crafted video tailored specifically for the event. The video, lauded for its detailed portrayal of each phase, provided attendees with a comprehensive understanding of the technical nuances of the production process, almost as if they were standing right before the production line themselves.
Affiliate participation was both active and engaging, with questions igniting constructive discussions and fostering valuable reflections for the project's future. It's through these affiliates that we can truly gauge the impact of the tender and the production of regenerated cartridges on the ground. They possess the market pulse and awareness that enables us to align with the real needs of our customers, beyond mere statistics and global figures.
Moreover, "MILANO LIVE" addressed related topics such as the regeneration of high-demand codes by our customers through our production line and the packaging of new product lines. The significance of the event was evidently embraced by the affiliates, who eagerly anticipate the results of the Life Cycle Assessment (LCA) on the product and its future developments.
The next rendezvous with the public is slated for summer, where journalists and policymakers, alongside internal and external partners, will be invited to share further advancements and progress of the project, offering them a firsthand glimpse of the production line in action.
Comments